Attract A Crowd 

Build it and they will come. Plan an eye-catching stand, to attract prospective clients. Consider these ideas when planning your stand.

Smart moves:

• Print directly onto your wall panels – don’t use pullup banners
• Position key messages at eye level, in the top third of a wall panel
• Hire high furniture, to ease people into a conversation with no commitment to sit down
• Add some movement to catch people’s attention e.g. video on screen, water feature, spinning wheel
• Customise your fascia sign with your company logo

Bigger budget ideas:

• Upgrade your stand through ExpoNet, or engage a custom builder
• Rig signage above your stand
• Add overhead lighting to showcase your brand

Attract visitors with activities. Give people a personal reason to visit your stand. People like to play, and some like to win. People like a treat, sometimes food, sometimes massage. People like free stuff. 

Use the SPLASH! Trade Expo marketing tools. Use the SPLASH! Trade Expo social media tiles to promote your stand leading up to the event. Connect with visitors and exhibitors via the expo app. Scan visitors’ name badges to collect their contact details. The marketing kit will be released in 2026.

Look up, smile, and make eye-contact. There’s nothing worse than an exhibitor looking down at their phone.